Are you looking to establish an enterprise in massage therapy? If yes, you can find in this article an easy-to-follow guide on How to Start a Massage Therapy Business that covers topics such as cost and licensing, location, profitability, branding, among others.
The need for massage therapists has increased since the past few years. Many people choose massage therapy due to medical or health-related reasons. It can be used for the treatment of injuries, pain management or general wellness.
Experts from the industry believe that the demand for Massage Therapists is going to rise by 24% between 2016 until 2026. As per the Bureau of Labor Statistics, the median wage for massage therapists in the decade 2020 was $43620 annually as well as $20.97 an hour.
Massage therapists within the United States earns in the region of $18-$35 for an hour of therapy and $43620 Annually.
15 Steps to Start Massage Therapy Business
Massage therapy is a practice that can be done as a in the comfort of their home, or as a health center, or even on a mobile basis. Whichever model you decide to use there are certain actions to follow in order to make the business profitable. These are the fundamental guidelines to follow to start the massage therapy business.
Get Trained
A course of study through a massage training school is essential. It allows you legally to practice massage therapy commercially. There are various types in massage therapy. It could be acupressure, deep-tissue massage, hot stone massages and aromatherapy massage therapy, Swedish massage. etc. The required hours to obtain the license to practice massage therapy may differ from state to state. It generally can range from 300 to up to 1,000 hours.
Before you start an own business in massage, it’s highly beneficial to be employed by an established treatment center. It will not only give you the practical experience, but also helps in understanding the needs of clients and their behavior.
Do Some Market Research
As with all other businesses gathering data about your local marketplace is essential for the success of the industry of massage therapy. Conduct thorough studies of the market and collect the most information you can about the local competition, its offer and pricing strategies as well as market size, gaps, etc.
Name Your Massage Therapy Business
It might not seem significant however, if you look an additional level, many successful massage therapy salons are able to identify their name in relation to their business. Make sure you choose an appealing and relevant name for your business so that clients are able to easily identify with the products and services you offer. This guide will help you for how you can choose a name that is appropriate for your company.
Additionally, it is necessary to get a similar domain name since creating a website is the most important thing. Take a look at the domain name availability guideto find out more.
Write a Massage Therapy Business Plan
You can create the business plans at any stage of your business. Many massage therapists with success prepare their business plans after some time working in the field. However, if you’re seeking investors, preparing your business plan is essential. If you’re new to business plan writing, seek advice by using the internet for online business plans generators for help if you need.
The creation of a thorough and powerful Massage therapy’s business strategy is essential for those who plan to expand on a larger scale. Particularly if you’re seeking funding from investors. The key elements that should be included in the plan document include:
- Executive Summary
- Description of the company
- Industry Analysis
- Target Market
- Competitive Analysis
- Products/ Services Offered
- Manpower Plan
- Operational Plan
- Marketing Plan
- Financial Plan
If you’re starting out small then some of the most important subjects that you must address within your document include the following:
- Costs for initial and recurring expenses
- Customers of the target
- Pricing plan
- What are you planning to do to advertise massage therapy?
Form a Company
Being legally compliant is always recommended. Based on your available resources choose the best organization structure that you will operate the massage business. Every state and county provides various company forms like partnership, proprietorship, etc.
If you’d prefer to keep your own personal assets not be entangled with company assets, then choosing an LLP is the better alternative.
Get Licenses & Permits
Make sure to check with the appropriate authorities in your area to obtain the necessary licenses and permits for operating the massage therapy business. There is a requirement of two licenses. One license is a massage therapist’s license and another license permits the operation of the business of a massage parlor. It is best to talk with an attorney in your area and learn about the requirements for licensing.
Although fees differ between states, you must pay fees ranging from $350 to $500 to obtain the state-issued license to operate massage businesses in Florida.
Every business with an establishment must have business insurance. Speak to local insurance providers and choose the most suitable commercial liability coverage that will allow your company to protect yourself from any unexpected catastrophe.
Choose Right Location & Setting Up
If you’re beginning at home, or are providing services on the doorstep of your customers There is no need to spend time choosing a location. If you’re opening an establishment that serves as a parlor, selecting the right location will go an important part in ensuring the success of your business. The location must be accessible to your customers. The interior must be cozy for your customers.
Hire Professionals
The availability of skilled massage therapists is essential to the long-term success of this business. Find a local agency for recruitment or place an advertisement that clearly states the qualifications in local newspaper or on job sites.
Start Up Costs for a Massage Therapy Business
The expense of the beginning of a massage therapy company comprises a one-time investment and regular operating costs. The initial investment is one-time and includes the furniture for your office, as well as massage tools such as massage tables stool, chairs, heating pads computers, furniture, interior decorations and accounting software.
The cost of recurring rent includes the office space, general office equipment and massage products. If all costs, including marketing are considered you can open an establishment for massage therapy beginning with an investment of about $6000.
Promote Your Massage Therapy Clinic
When all is said and done getting in touch with the right customers is a crucial factor in the success of any business. Sending out postcards to as many people as you can in your neighborhood is the best option for massage parlors.
Create an online site and let customers to make appointments online. Look into the social channels and share your company’s activities as frequently as you can. Benefits like loyalty programs for customers or offering packages must be part of your marketing strategy.
Starting a massage therapy business can be a profitable venture if you follow the right steps. In the previous section, we discussed the importance of choosing the right location and hiring skilled professionals. Now let’s move on to the next steps to unlock success in your massage therapy business.
Do I Need a License To Open a Massage Business
Before you can officially start your massage therapy clinic, ensure that you have duly certified to operate as message therapist, it’s also important to obtain the necessary licenses and permits from local administration and authorities. Research the specific requirements in your area and ensure that you comply with all regulations. This will not only give your business credibility but also protect you legally.
Develop a Strong Marketing Strategy
To attract clients to your massage therapy clinic, you need to develop a strong marketing strategy. Utilize various channels such as online platforms, social media, and local advertising to reach your target audience. Consider offering special promotions or discounts to encourage new customers to try your services.
Provide Exceptional Customer Service
In the service industry, customer satisfaction is key. Train your staff to provide exceptional customer service and create a welcoming and relaxing environment for your clients. Positive word-of-mouth referrals can significantly contribute to the growth of your business.
Continuously Educate Yourself and Your Team
To stay ahead in the industry, it’s important to continuously educate yourself and your team. Attend workshops, conferences, and training programs to enhance your skills and stay updated with the latest massage therapy techniques. This will not only benefit your clients but also help you stand out from your competitors.
Monitor and Adjust Your Business Strategy
As your massage therapy business grows, it’s crucial to monitor and adjust your business strategy accordingly. Keep track of your financials, client feedback, and market trends. This will enable you to make informed decisions and adapt to any changes in the industry.
By following these steps, you can unlock success and establish a thriving massage therapy business. Remember, persistence and dedication are key ingredients for long-term success in this industry. Good luck on your journey!
What Supplies Do I Need To Start a Massage Business
To start a massage business, you will need the following supplies:
- Massage table: Invest in a comfortable and sturdy massage table that can accommodate various types of clients. Look for a table with adjustable height, face cradle, and armrests.
- Massage oils and lotions: Purchase a variety of massage oils and lotions to cater to different client preferences. Opt for high-quality products that are hypoallergenic and suitable for different skin types.
- Towels and sheets: Stock up on clean and soft towels and sheets for draping clients during massages. Ensure that you have enough supply to switch between clients and maintain hygiene.
- Bolsters and cushions: Bolsters and cushions provide additional support and comfort to clients during massages. Invest in different sizes and shapes to accommodate various body types and positions.
- Hot stone massage kit: If you plan to offer hot stone massages, purchase a hot stone massage kit that includes stones of different sizes, a heating unit, and a thermometer to regulate temperature.
- Aromatherapy supplies: Consider offering aromatherapy as an added service. Purchase essential oils, diffusers, and candles to create a relaxing ambiance and enhance the therapeutic experience.
- Sanitizing and cleaning supplies: Ensure that you have disinfectant sprays, surface cleaners, and hand sanitizers readily available to maintain a clean and hygienic environment.
- Sound system and soothing music: Invest in a sound system and compile a selection of calming music or nature sounds to create a tranquil atmosphere for clients.
- Administrative supplies: Have a computer, printer, and necessary office supplies like appointment books, client intake forms, and business cards to manage bookings, keep records, and promote your business.
- Marketing materials: Consider investing in marketing materials like brochures, flyers, and a website to promote your services and attract clients. Remember to comply with local regulations and licensing requirements for operating a massage business in your area. It’s also a good idea to consult with professionals in the industry for additional advice and guidance.