Food Catering Business Plan
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You may be aware that the catering industry in India is consistently growing at an annual rate of 15-20%. The best part is that it is immune to recessions, monopolies, and completely relies on customer service, food quality, and correct price.
You cannot prepare quality food in massive volume if you lack the relevant knowledge of the subject. Along with knowledge, you should also have proper experience, staff management, precision, expertise and the knack for preparing delicious food if you are planning to try your hand in this business.
All the established caterers aim at franchising their trademark, but for a new business, a thorough business plan should be created. Do not worry though. This article has all the answers to your fundamental questions regarding the food catering business plan.
Why do you require a food catering business plan in the first place?
A business plan is a vital document for any business out there, which includes all the important details about your business that’s why you have to build a food catering business in the very beginning.
The most vital part of the plan is to know the appropriate strategies to run a successful catering business.
You should properly invest your time in the market research, planning and development of the product, adjusting supplies, product research and the marketing strategies.
Know that there will be product demands to meet, exclusive equipment to keep the catering business running and the appropriate marketing channels to sell your product in the right market.
You must also pay attention to the staffing and the remuneration techniques to keep the business going smoothly.
Understanding the prerequisites and the formalities is also very crucial if you are planning to give a head start to the onset of a great food catering business plan.
Some things that you have to keep in mind regarding the point given above are inventory purchase, the right investment in technology, labor and employment, purchase of place or transport and marketing techniques expansion in the commercial sector.
What is a food catering business plan?
The objective and the ultimate goal regarding this business plan should be clear in the beginning.
A good understanding of the food recipes, nutrition, gourmets, and the correct pricing should be your top priority.
Good news for you is that you can also opt for various types of catering such as door to door catering, mobile catering, hotel/restaurant catering and private catering.
How to initiate a food catering business plan?
Before you actually start working on your food catering business, it is first important to know a few things in advance, such as:
What is the purpose of opening a catering business?
The major purpose of opening a food catering business in India will be to find a niche or the correct domain in which the individual is an expert in, along with a good grasp of the products.
You should decide the main reason why you want to start a catering business in the first place.
You should jot down for yourself if your catering business is going to provide gourmet food, nutritious food or street food to your customers.
Once you are sure of your short-term as well as long-term goals, it will be easier for you to conduct a thorough research on the appropriate segments of the catering business.
What should be the budget of your food catering business?
Catering business can involve a lot of cost and a few of them could be hidden. A proper work around the amount that needs to be spent must be noted beforehand. Sometimes, there is a need to consult a financial consultant as well who can give you a better idea about the situation.
Do proper research of the market
Following the trends and tastes, surveying customers, doing market research, finalizing the location and setting the menu are major areas you should work on while you are looking at the current market. Advertising and selling form an important part of this activity.
Know your target market
The customer base can vary according to the product that you are going to sell.
Your target market will be completely based on a few things such as the menu which will give information about what food options are you going to provide.
Then comes the pricing which will give you information about competitive rates which are definitely very alluring. Anything more or less than the current rate can be a blow to your business if not handled well.
Understanding the current competition is equally important. Advertising and marketing are also no doubt important factors you should not exclude.
Now let us look at the documents that you require before opening a catering business:
- Identity proof of applicant like a driver’s license, PAN card, voter ID card etc.
- Residential Address proof of applicant like a ration card, electricity bill, driver’s license, Aadhar card etc.
- Copy and Proof of PAN card of Business.
- Business bank statements including salary statement is working in the service industry of last 6 months.
- Passport size pictures
- Partnership deed if required
- Proof of registration of the catering business.
- Legal business documents.
Some additional points:
- If you want to start a new venture in catering, the applicant should first consider a few things before investing any kind of money.
- A thorough research of the market, analyzing the demand supply, and the complete knowledge about the product in advance is a must.
- You should be able to identify the potential customers who you would be catering to. Choose your niche and forte accordingly.
- You should keep on brushing up your business skills that will be helping you in the long run.
- Make a strong business plan and add all the important steps we have mentioned above in our article.
- There are four main categories a new catering businessman should know. They are named as corporate clients, social events, personal collaborations and small events like personal gatherings or cultural organisations.
- You need to have your own vision and mission statement if you are looking forward to build your own food catering business plan.
- Jot down some points first, such as detail analysis and bifurcation of start-up costs, tax structure and ownership details, kind of services you are planning to offer, market analysis should also be kept handy, target audience, customers and the analysis of your top competitors.
- If you are thinking about taking a loan, it is advisable to improve your credit before you apply for a loan.
- Your catering business will require a GST registration if the projected annual turnover is estimated to be more than Rs.20L.
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